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The Firm · Est. 2019
An operations firm,
not a project shop.
Digitalrabbit Technologies Private Limited is a technology firm registered under the Startup India and MSME programs. Since 2019 we have shipped software, data, and operations for category-leading eCommerce, marketplace, and content brands from our headquarters in Delhi, India.
- Founded
- 2019
- Engagements
- 450+
- Clients
- 180+
- HQ (Delhi)
- 1
- Retainer
- 60%
Founded
Engagements
Clients
HQ (Delhi)
Retainer
A · The Firm
“Run the business, not just the project.”
That is the phrase we use most often internally. The focus on operating partnership is what has defined our firm since inception, and it is the posture we hold today. About 60% of our work is ongoing, retainer-based operations — we run client businesses day-to-day, with named account leadership, weekly written reporting, and quarterly executive review against agreed OKRs.
The remaining 40% is fixed-scope delivery: software builds, content production, audits, migrations. These are typically 8–16 week engagements that convert to retainers at completion — or hand off cleanly with documentation, runbooks, and training. The transition is built into how we contract.
We are not the right firm for every engagement. We do not pitch what we cannot do well. We do not offshore junior work to anonymous desks. We do not run engagements without a named Partner in the kickoff.
B · Operating Principles
Four principles, applied without exception.
These are the principles we hire for, the principles we promote on, and the principles we end engagements over. They are not aspirational. They are operational.
01
PrincipleName a partner, name an account lead, or don't take the engagement.
Every Digital Rabbit engagement has a named Partner in the kickoff and a named Delivery Lead running the work. These are not figureheads — they are the people in the weekly status, the monthly invoice, and the post-mortem when something goes wrong.
02
PrincipleWrite it down. Measure it. Report it weekly.
Every engagement has a written operating plan, a defined OKR set, and a weekly written status. Reporting is structured, calendarized, and the same format regardless of client. We do not produce bespoke slide decks; we produce the same report every week, with the numbers moving.
03
PrincipleSecurity and IP are infrastructure, not afterthoughts.
We operate under strict data protection protocols and NDA-ready guidelines. NDAs and DPAs are standard pre-engagement. Source code escrow and IP assignment are available. Quarterly access reviews and security audits are table stakes.
04
PrincipleTell the client when the news is bad. In the same meeting.
When a target is missed, the post-mortem and the revised plan are presented in the same meeting, not at the next one. The trust that makes a multi-year operating partnership work is built by how the firm behaves when things go wrong, not when they go right.
C · Leadership
Named leadership on every engagement.
The bios below are illustrative. Full CVs, sector context, and reference clients are shared during a diagnostic call. The Partner named in your kickoff is the Partner accountable at month 12.
AK
Partner · Software Engineering
Anish Kothari
Twelve years building distributed systems for retail and financial services. Previously platform engineering at a global payments processor. Co-founded the firm's software engineering practice.
Delhi HQ · Joined 2019
PR
Partner · eCommerce Operations
Priya Raman
Fifteen years operating Amazon, Walmart, and DTC storefronts for brands doing $20M–$500M. Built the firm's marketplace operations practice to a 240-person operating desk.
Delhi HQ · Joined 2019
DM
Partner · Data & Catalog
David Mensah
Former head of catalog at a Fortune 100 retailer. Joined in 2019 to build the data and catalog practice. Holds two patents in attribute extraction and has published in the Journal of Data Management.
Delhi HQ · Joined 2019
MK
Partner · Strategic Marketing
Mariam Khalil
Twelve years in performance marketing for consumer and enterprise brands. Built and ran the paid media practice at two prior agencies before joining in 2019. Co-authored the firm's measurement framework.
Delhi HQ · Joined 2019
ST
Partner · Publishing & Content
Sho Tanaka
Eighteen years in digital publishing, eBook engineering, and accessibility. Previously led the digital production team at a major university press. Joined to build the publishing practice.
Delhi HQ · Joined 2019
JV
MD · Firm Operations
Julia Vance
Twenty years in professional services operations. Joined in 2019 to lead the firm's internal operations, finance, and people functions. Previously COO at a mid-size consulting firm.
Delhi HQ · Joined 2019
D · Engagement Model
Three engagement models. One operating standard.
Every engagement — regardless of model — runs on the same six-phase operating discipline, the same named-leadership structure, and the same weekly written reporting. What differs is the commercial frame and the duration.
Model 01
Diagnostic
2 weeks · Fixed-fee
A structured assessment of the current state. Produces a written diagnostic with quantified findings and a recommended next-step plan. The deliverable is the plan — not a sales pitch. Diagnostic fee is credited against the next engagement if we are retained within 60 days.
Best for: kickoff, board pressure-test, RFP input
Model 02
Fixed-Scope Delivery
8–16 weeks · Fixed-fee or T&M cap
Defined deliverables with a clear scope — software builds, audits, content production, migrations, data projects. Run as a named-team engagement with weekly status, end-of-phase demos, and a written handover at completion. About 40% of our work runs through this model.
Best for: defined builds, audits, content production
Model 03 · Most Common
Managed-Operations Retainer
6–12 month min · Monthly fee
Ongoing operating partnership — we run the system we built (or the system we took over). Named Account Lead, dedicated team, weekly written reporting, quarterly executive review against agreed OKRs, and SLA-backed delivery. About 60% of our work runs through this model.
Best for: ongoing ops, marketplace mgmt, growth programs
E · Certifications & Standards
Posture our clients' procurement teams require.
These are the certifications and standards we maintain as a baseline. For regulated or unusual environments, we maintain additional posture — available during a diagnostic under NDA.
Startup India
Recognised
Recognised as an innovative startup by the Department for Promotion of Industry and Internal Trade (DPIIT), Government of India (DIPP57972).
MSME / Udyam
Registered Micro Enterprise
Registered as a Micro Enterprise under the Ministry of Micro, Small and Medium Enterprises (MSME), Government of India (DL08D0022141).
MSME / Udyog Aadhaar
Registered
Registered under the Government of India MSME Udyog Aadhaar program for digital services operations.
GDPR · CCPA
Aligned
Operational controls configured as defaults in our delivery runbooks. DPO contact published.
HIPAA
Aligned
BAAs executed for healthcare engagements. PHI segregated infrastructure and access controls.
DPA · NDA
Standard
Mutual NDA and Data Processing Agreement are standard pre-engagement paperwork — not a sales tool.
Schedule a Session
Bring one problem. Get a working plan.
30-minute working session with a named Partner. Free diagnostic. Signed under NDA.