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Division II · eCommerce & Operations
Enterprise Amazon Management
Accelerate your sales velocity and defend profit margins. We provide end-to-end Seller Central, Vendor Central, and hybrid operations: PPC bidding, DSP programmatic display, listing SEO, and FBA logistics.
PPC & DSP OptimizationTACoS WatchdogFBA Reimbursement AuditsRegulatory Compliance
Amazon Growth Practice
Aligning Account Operations With Bottom-Line Net Profits
Outsource the day-to-day complexity of running Amazon storefronts. Digital Rabbit acts as your operations partner, bridging the gap between your listing catalogs, creative assets, and advertising media.
We design conversion-optimized A+ page modules, configure parent-child variation listings, automate dynamic pricing to secure Buy Boxes, and manage multi-channel advertising. Each engagement is managed by a named Partner who reviews performance statistics and adjusts advertising bids to hit target TACoS budgets.
5.2x
Average PPC ROAS
15.2%
Average Target TACoS
99.4%
Listing Buy Box Win
$185k+
Recovered FBA Fees
Certification Credentials
Amazon Ads PartnerAWS Certified
Interactive Advertising Diagnostics
Amazon PPC & TACoS Watchdog Console
Explore our dynamic bidding simulator. Adjust monthly ad spend and CPC variables to calculate immediate impact on total revenue, direct ACoS, and overall TACoS efficiency. Apply recommendations to view simulated optimization boosts.
Amazon Advertising Suite
TACoS & PPC Bidding Engine
AMC Attributed Sync
Campaign Parameters
Monthly Organic Sales$120,000
Monthly Ad Spend$35,000
Avg. CPC$1.25
Base CVR9.5%
Target Operations Balanced
Your TACoS and ACoS are in the sweet spot. Maintain bids and expand to programmatic DSP.
Blended Sales$226,373Organic + PPC
Ad ROAS3.04xEfficiency Ratio
ACoS (PPC Share)32.9%CPC Direct share
TACoS (Total Share)15.5%Revenue impact
Campaign Keywords Bid Optimizer
Sync with Amazon A9 recommendations
premium dark roastSearch Volume: High
Bid$1.85
Rec.$1.55
Active
organic espresso beansSearch Volume: Very High
Bid$2.40
Rec.$2.65
Active
whole bean decafSearch Volume: Medium
Bid$1.15
Rec.$0.95
Active
fair trade coffee bagSearch Volume: High
Bid$1.50
Rec.$1.50
Active
Daily Operations Log
>Amazon Ads API connection established.
>TACoS watchdog active: scanning active listings for MAP violations.
>Bidding automation: calculated ROAS baseline at 2.7x.
Account Frameworks
Seller Central vs Vendor Central Operations
Compare Seller Central and Vendor Central operating frameworks to identify the best logistics and pricing strategy for your brand catalog.
| Management Dimension | Seller Central (3P Model) | Vendor Central (1P Model) | Digital Rabbit Hybrid Advantage |
|---|---|---|---|
| Seller Operations | Seller Central (3P) | Vendor Central (1P) | Hybrid Account Operations |
| Retail Margin Control | High (You set final price) | Low (Amazon sets final price) | Dynamic MAP Defense Setup |
| Payment Terms | Bi-weekly payouts | Net 60 / Net 90 terms | Flexible Cashflow planning |
| Advertising Features | Sponsored Search & DSP | Sponsored Search, DSP & Vine | Unified AMC Attribution |
| Inventory & Fulfillment | FBA, FBM, SFP (Seller responsibility) | Purchase Orders (Amazon takes stock) | Automated FBA/3PL routing |
| Account Governance | Stricter compliance policies | Dedicated vendor support desk | Named Partner direct management |
Onboarding Roadmap
4-Phase Amazon Mobilization Blueprint
We transition your catalog database and campaigns systematically over a 4-week window.
Phase 1Weeks 1–2
Account Diagnostics
- Audit historical campaign keyword waste and listing search ranks.
- Check index health, variation splits, and account policy notices.
- Map FBA warehousing restock limits and calculate logistics bottlenecks.
Phase 2Week 3
Baseline Mobilization
- Secure User Permissions permissions and configure API dashboard tracking.
- Structure campaign ad groups and set budget capping guards.
- Resolve urgent listing suppressions or catalog variation issues.
Phase 3Weeks 4–5
Creative & PPC Launch
- Deploy optimized A+ Content modules and refresh Brand Store layout.
- Launch Sponsored Products and Sponsored Brands keyword campaigns.
- Integrate automated FBA reimbursement scrapers.
Phase 4Week 6+
Continuous Optimization
- Optimize bidding structures weekly against strict target TACoS goals.
- Activate programmatic Amazon DSP display retargeting.
- Provide weekly written metrics and schedule quarterly OKR reviews.
Operational Scope
Core Amazon Management Pillars
We operate continuous workflows designed to elevate listing discoverability and protect Seller metrics.
Listing SEO & Catalog Architecture
Create A9-aligned search listings, map parent-child variations, build high-impact A+ Content, and design beautiful Brand Stores.
- A9 Keyword Targeting
- Parent-Child Bundles
- Brand Store Mockups
Full-Funnel Advertising (PPC & DSP)
Manage Sponsored Products, Brands, and Display ads. Leverage programmatic Amazon DSP to retarget high-intent buyers off-Amazon.
- Sponsored Search Optimizations
- Amazon DSP Programmatic
- TACoS & ROAS Watchdogs
Account Health & Compliance
Daily monitoring of compliance scorecards, customer defect rates, and IP alerts. Direct Appeals and POA management.
- Daily Compliance Auditing
- Suspension Appeals (POA)
- IP Claim Disputes
FBA & 3PL Logistics Sync
Establish shipping plans, coordinate inventory levels with 3PLs, monitor restock limits, and audit FBA fee overcharges.
- Restock Limits Forecasting
- FBA Fee Auditing
- Discrepancy Reimbursements
Amazon Marketing Cloud (AMC)
Run SQL-based database queries to uncover path-to-purchase attribution, cross-channel conversion logs, and audience lifetime value.
- AMC Attribution Analysis
- Custom SQL Queries
- Cross-Device Customer Mapping
Buy Box & MAP Defense
Identify unauthorized resellers violating Minimum Advertised Price guidelines. Set up automated repricer rules to defend Buy Box shares.
- MAP Violator Scanning
- Dynamic Repricer Audits
- Buy Box Win Stabilization
Success Stories
Proven Amazon Scale
Review how our PPC campaign structures and FBA discrepancy auditing scale client storefronts.
Amazon Ads PPCAmazon DSPAmazon Marketing Cloud
Nutrition Brand - 35% TACoS reduction & 4.2x ROAS
Digital Rabbit restructured a health brand's ad campaigns, applying AMC attribution data to target lapsed buyers. Decreased overall TACoS from 24% to 15.5% while scaling monthly ad-attributed sales by 180%.
Seller CentralPolicy CompliancePOA appeals
Apparel Storefront - 98.6% Account Health Score Recovery
Assumed management of a flagged Seller Central account facing multiple IP complaints and product review manipulation warnings. Formulated professional POAs to appeal violations, restoring health status to good standing.
Vendor CentralSeller CentralERP feed integration
Home Goods Manufacturer - Seamless Seller/Vendor Hybrid Setup
Configured a hybrid (1P/3P) sales model for a major furniture brand, moving slow-moving inventory to Seller Central while maintaining Vendor Central for core high-volume lines.
Facing Listing Suppressions or TACoS Cannibalization?
Speak with our Amazon Partner leads to run a custom catalog and ad audit under NDA.
Strategic Advantage
Why Partner with Digital Rabbit?
We combine deep Amazon algorithm expertise with enterprise-grade data structures to maximize profitability.
Named Partner Leadership
No junior account managers. Your Amazon storefront is audited, strategized, and managed by a named Partner.
Advanced AMC Capabilities
We build custom SQL databases in Amazon Marketing Cloud to track absolute customer path-to-purchase records.
Proactive Policy Defense
Daily monitoring of performance scorecards ensures alerts are appealed before they impact listings.
Proven ROAS & TACoS Control
We focus on contribution margin and bottom-line profit, preventing ad spend from cannibalizing margins.
Pricing Plans
Performance-Aligned Retention Structures
Choose between revenue share alignments or advertising management brackets.
01
Complete Account Ops
- Daily Seller Central / Vendor Central interface stewardship
- Order defect rate (ODR), policy warnings, and IP case resolution
- FBA discrepancy reimbursement tracking & restock limits audits
Engagement: Fixed monthly retainer + 1.5% GMV share
02
Catalog & Storefronts
- A9 Search SEO titles, bullets, search terms, and parent-child bundles
- Premium A+ Content modules, comparison charts, and custom storefront layouts
- Managing inventory suppressions, listing splits, and merge requests
Updates: Monthly store refreshes included
03
Partner SLA Shield
- 24/7/365 operational audits checking account metrics
- Named Partner oversight with weekly written performance analysis
- Direct slack channel and emergency POA formulation for outages
Leadership: Named Partner + 3 Specialists
Launch Your Amazon Expansion Strategy
Get access to a specialized partner team to audit, optimize, and grow your Seller Central and Vendor Central catalogs under strict NDA guidelines.
PPC & DSP Scale
Campaign setups managed to strict ROAS and TACoS thresholds.
Policy Compliance
Daily health monitoring and rapid appeal Plans of Action (POAs).
Creative Content
A+ modules and customized Brand Stores built by design specialists.
HQ Location
Our Headquarters in Delhi
We coordinate all eCommerce and catalog operations from our central office in Delhi, India, delivering secure, round-the-clock technical coverage.
All engagements are managed using secure credentials, encrypted local storages, and strict employee NDAs to safeguard business data.
FAQ
Amazon Operations FAQs
Schedule a Session
Bring one problem. Get a working plan.
30-minute working session with a named Partner. Free diagnostic. Signed under NDA.