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V · Strategic Marketing
Email & Lifecycle Marketing
Scale customer lifetime value and drive repeat purchase revenue using Klaviyo flow automation, targeted campaigns, list segmenting, and SMS marketing.
Startup India ProgramUdyam MSME RegisteredNDA-Ready Ops
Overview
Email & Lifecycle Marketing Practice
The Email & Lifecycle Marketing practice at Digital Rabbit is delivered as a premium, structured engagement. Rather than applying standard off-the-shelf scripts, we deploy a tailored environment mapping your specific full-funnel customer acquisition, keyword search rankings, and campaign budget optimization. Each program begins with a 2-week diagnostic audit to outline current-state gaps, security parameters, and target milestones, backed by a fixed-fee proposal under NDA.
Our delivery model pairs a named Partner with a dedicated Delivery Lead and specialized subject matter experts. The team executes workflows in structured sprints using programmatic search bid pacing, negative keyword mapping, and Amazon DSP target ROAS tracking. You maintain complete visibility into catalog backlogs, data pipelines, and performance scorecards through weekly written statuses.
Over 60% of our engagements run as ongoing managed-operations retainers. We take day-to-day accountability for operating the data syncs, compliance checks, or code updates we established. We manage ad budgets strictly to target contribution margins, preventing ad spend from eating into net profit metrics. Quarterly executive reviews align delivery against your bottom-line business metrics.
Engagement Deliverables
Specific outputs you receive.
The artifacts and reports below are produced on a defined cadence as part of a standard operational engagement. Cadence and depth are tuned to the engagement model.
Deliverable 01
Lifecycle Audit & Strategy
Visual mapping of current email flows, opt-in rates, and revenue benchmarks.
Deliverable 02
Core Flow Automation
Welcome Series, Abandoned Cart, Browse Abandon, Post-Purchase, and Winback setups.
Deliverable 03
Creative Template Library
Responsive, mobile-optimized HTML/drag-and-drop templates representing brand styling.
Deliverable 04
Advanced List Segmentation
Segmenting lists by purchase behavior, engagement frequency, and average order value (AOV).
Deliverable 05
List Growth & Pop-up Setup
Conversion-optimized opt-in popups, gamified wheels, and exit-intent capture.
Deliverable 06
Email Campaign Calendar
Structured monthly calendar containing newsletters, product drops, and promotions.
Deliverable 07
SMS Marketing Integration
SMS consent capture, conversational flows, and transaction notifications.
Deliverable 08
A/B Testing & Weekly Reports
Weekly analysis of open rates, click rates, revenue per recipient, and list unsubscribe metrics.
Tech & Tools
The stack we operate on.
Lifecycle Tools
- Klaviyo
- Mailchimp
- ActiveCampaign
- Attentive
- Postscript
Integrations
- Shopify Plus
- Magento 2
- WooCommerce
- BigCommerce
- Yotpo
- Gorgias
Design & Copy
- Figma
- Adobe Illustrator
- HTML/CSS
- Copywriting templates
Industries
Where this practice ships.
We concentrate our email & lifecycle marketing engagements in these sectors to build repeatable operating patterns and reference clients.
- D2C eCommerce Brands
- Subscription Retailers
- B2B Wholesalers
- Content Platforms
- Local Digital Services
Process
Six-Phase Operating Discipline
Our structured operational methodology is designed to ensure maximum precision, transparency, and scalable growth at every step.
2 weeks01
Diagnostic
Structured assessment with quantified findings, written plan, and reference budgets.
1 week02
Mobilize
Named team stands up. Tooling, comms, and weekly reporting cadence established.
4–12 weeks03
Build / Migrate
Sprint-based delivery with weekly written status and end-of-sprint demos.
1–2 weeks04
Launch
Cutover plan, on-call rota, rollback runbook, and launch-day war-room.
Ongoing05
Operate
Retainer with named Account Lead, SLA-backed delivery, quarterly OKR review.
Quarterly06
Evolve
Roadmap, A/B testing, and continuous improvement against measured OKRs.
FAQs
Frequently asked.
Engagement Inquiry
A 30-minute working session on email & lifecycle marketing.
Bring one operational or technology problem. We will spend 30 minutes on it — what we would do in the first 90 days, what we would staff, and what success would look like at month 6.
What to expect
- →30 minutes with a named Partner or Practice Lead
- →Written follow-up within two business days
- →Reference budgets and reference clients on request
- →NDA available before any commercial discussion
Schedule a Session
Bring one problem. Get a working plan.
30-minute working session with a named Partner. Free diagnostic. Signed under NDA.