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V · Strategic Marketing
Programmatic Ad Operations & DSP
Reach high-intent audiences off-marketplace using programmatic media buying. Certified Amazon DSP, DV360, and multi-channel advertising campaign operations.
Startup India ProgramUdyam MSME RegisteredNDA-Ready Ops
Overview
Programmatic Ad Operations & DSP Practice
The Programmatic Ad Operations & DSP practice at Digital Rabbit is delivered as a premium, structured engagement. Rather than applying standard off-the-shelf scripts, we deploy a tailored environment mapping your specific operational workflows, tooling, and delivery resources. Each program begins with a 2-week diagnostic audit to outline current-state gaps, security parameters, and target milestones, backed by a fixed-fee proposal under NDA.
Our delivery model pairs a named Partner with a dedicated Delivery Lead and specialized subject matter experts. The team executes workflows in structured sprints using collaborative sprint-based scheduling and clear dashboard tracking. You maintain complete visibility into catalog backlogs, data pipelines, and performance scorecards through weekly written statuses.
Over 60% of our engagements run as ongoing managed-operations retainers. We take day-to-day accountability for operating the data syncs, compliance checks, or code updates we established. This operational partnership is backed by named Partner leadership and strict quality KPIs. Quarterly executive reviews align delivery against your bottom-line business metrics.
Engagement Deliverables
Specific outputs you receive.
The artifacts and reports below are produced on a defined cadence as part of a standard operational engagement. Cadence and depth are tuned to the engagement model.
Deliverable 01
Audience & DSP Strategy Map
Segment prioritization, AMC queries, and budget allocation plan.
Deliverable 02
DSP Account Config & Pixels
Setting up advertiser profile, DSP pixel deployment, and event mapping.
Deliverable 03
Custom Audience Builder
Creating ASIN retargeting, competitor conquesting, and lookalike audiences.
Deliverable 04
Creative Assets Optimization
Responsive display ads, dynamic ecommerce creatives (REC), and video overlays.
Deliverable 05
Bid & Pacing Operations
Algorithmic bidding configurations to prevent budget under- or over-spending.
Deliverable 06
AMC Analytics Queries
Amazon Marketing Cloud SQL queries to audit attribution overlap and path-to-purchase.
Deliverable 07
Multi-Channel Native Buying
Display, native, audio, and connected TV (CTV) programmatic campaigns.
Deliverable 08
Performance Reporting & Audits
Weekly reporting of ROAS, new-to-brand (NTB) purchases, and CPM trends.
Tech & Tools
The stack we operate on.
DSP Platforms
- Amazon DSP
- Google Display & Video 360 (DV360)
- The Trade Desk
- Criteo
Data & Analytics
- Amazon Marketing Cloud (AMC)
- Google Analytics 4
- Looker Studio
- BigQuery
Measurement
- Amazon Attribution
- DoubleVerify
- IAS
- Sizmek
Industries
Where this practice ships.
We concentrate our programmatic ad operations & dsp engagements in these sectors to build repeatable operating patterns and reference clients.
- Enterprise D2C Brands
- CPG Conglomerates
- Marketplace Agencies
- Consumer Electronics Brands
- Automotive Retails
Process
Six-Phase Operating Discipline
Our structured operational methodology is designed to ensure maximum precision, transparency, and scalable growth at every step.
2 weeks01
Diagnostic
Structured assessment with quantified findings, written plan, and reference budgets.
1 week02
Mobilize
Named team stands up. Tooling, comms, and weekly reporting cadence established.
4–12 weeks03
Build / Migrate
Sprint-based delivery with weekly written status and end-of-sprint demos.
1–2 weeks04
Launch
Cutover plan, on-call rota, rollback runbook, and launch-day war-room.
Ongoing05
Operate
Retainer with named Account Lead, SLA-backed delivery, quarterly OKR review.
Quarterly06
Evolve
Roadmap, A/B testing, and continuous improvement against measured OKRs.
Sub-Services
Adjacent capabilities.
FAQs
Frequently asked.
Engagement Inquiry
A 30-minute working session on programmatic ad operations & dsp.
Bring one operational or technology problem. We will spend 30 minutes on it — what we would do in the first 90 days, what we would staff, and what success would look like at month 6.
What to expect
- →30 minutes with a named Partner or Practice Lead
- →Written follow-up within two business days
- →Reference budgets and reference clients on request
- →NDA available before any commercial discussion
Schedule a Session
Bring one problem. Get a working plan.
30-minute working session with a named Partner. Free diagnostic. Signed under NDA.